Cambodia gears up to host ATF 2011 TRAVEX

ETW Staff – Mumbai

The ASEAN Tourism Forum (ATF) 2011 TRAVEX, to be held from January 19-21, 2011, at Phnom Penh’s Diamond Island Convention and Exhibition Center, Cambodia has recorded strong interest and rapid take-up rate early in its registration process. The 2011 ASEAN leisure travel trade event, showcasing the largest contingent of ASEAN destination products and services, is also expected to feature a larger show with 25 per cent more booths space than last year.

More than 70 per cent of the 450 available booth space has already been secured by around 240 exhibiting companies from across the 10 ASEAN countries - Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. More than 600 applications received from across the world.

Dr Thong Khon, Minister of Tourism, Cambodia, and permanent vice-chairman of ATF 2011 Organising Committee explained, “Improving market optimism aside, a significant part of this year’s interest also has to do with the appeal of Cambodia as a destination. International delegates are motivated to experience the country’s rich cultural, natural, and historical heritage.”

Ministry of Tourism, Cambodia, will host the three day event’s opening and closing ceremony. ATF 2011 marks the 30th anniversary of this event since its inauguration in Malaysia in 1981. ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination.