Springboard Research Report Forecasts Increased Market Opportunities for IT Vendors in Cambodia

Report finds that increasing government and large enterprise demand for automation is driving PC market growth in Cambodia

[ClickPress, Wed Mar 28 2007] Springboard Research, a leading innovator in the IT Market Research industry, today announced that according to its Asia Emerging Countries (AEC) Quarterly Tracker, PC/Server shipments in Cambodia grew a healthy 29.4% in 2006. Driving this growth has been the government’s recent push for automation in developing e-governance in the country. Large enterprise demand for automation has also surged, mainly to support industry growth in banking and finance, telecom and tourism. In addition, governmental efforts to promote both private and foreign participation in Cambodia’s IT infrastructure development is expected to fuel IT market growth and yield greater hardware and software business opportunities for vendors in 2007.

“In spite of economic difficulties and low IT penetration, IT demand in Cambodia will be maintained by the government and large enterprise’s increasing IT awareness and appreciation of the value of computing in growing the economy,” explained Springboard’s Manager of AEC Research, Manish Bahl.

The Cambodian government continues to lead the market for the procurement of IT-related products with the largest share (25.6%) of total PC shipments in 2006, followed by large and medium enterprises. However in its report, Springboard Research also observed increased IT usage by small and medium-sized businesses (SMBs) during the last quarter of 2006. This trend is expected to gain momentum in 2007 and beyond.

“There is much potential for IT market expansion in Cambodia,” said Bahl. “But to sustain this growth, the Cambodian government will need to develop proactive IT policies and initiatives to support the country’s technological development.”

Springboard’s AEC report also noted that the Cambodian PC market continues to be dominated by the whitebox/assembler segment, although in the last few quarters of 2006, demand for branded computers has increased. Among branded players, HP continued to dominate the PC market with 9.2% share of the total shipments in 2006, followed by Dell and Lenovo. The desktop market led growth among product sectors in 2006 with 29.7% expansion over the previous year, followed by the portable and X86 server segments.

About the Asia Emerging Countries Tracker

The Asia Emerging Countries Tracker is a Springboard Research service that tracks PC/Server market developments in Bangladesh, Brunei, Cambodia, Sri Lanka and Pakistan on a quarterly basis. The methodology employed for this service leverages interviews with IT resellers, vendors, component suppliers and end-users at the local and regional level.

About Springboard Research

Springboard Research’s core values are value, integrity and insight. Led by a team of dynamic industry experts, Springboard Research provides its customers with high value IT market research that helps them identify new market opportunities, growth engines and innovative ways to go to market. As a result, Springboard’s clients lead rather than follow market trends. Not bound by legacy, Springboard’s cutting-edge research model leverages its offshore research centers, the Internet, and an increased use of technology as engines of innovation to deliver unique research value. Provided as an alternative to traditional IT market research, Springboard’s reports deliver data and knowledge in a more usable and interactive format for our clients. Springboard Research works with the largest IT companies in the world in the software, services, hardware, and telecommunications sectors.

Founded in 2004, Springboard Research serves the needs of its clients globally through offices in the United States, Singapore and Japan as well as global research centers in India and Pakistan.

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